Aug 2024 - Current
Director, CREATIVE OPERATIONS | NASCAR
Primary admin for Adobe Workfront serving NASCAR Creative, processing 5000+ projects per year and managing 400+ users
Head of Creative operations driving creative and marketing planning, efficiency strategies, and workflow
Primary admin and implementation lead for AEM, NASCAR’s internal and external brand portal
Primary admin for Pics.io, NASCAR tracks photography DAM, with 10,000 photos tagged each event and totaling over 3M assets
Lead for NASCAR Track Photography, managing freelance teams and end-to-end production at over 30 events each year
Supervisor of Print services, which processes over $1M in print assets each year
Nov 2022 - Aug 2024
Director, CREATIVE | NASCAR
Served 20+ brands in production of marketing and event assets including email, paid digital, social, OOH,
logos, signage, printed event collateral, maps, and brand development
Managed team of 5 graphic designers and group of freelancers
Primary Admin for Adobe Workfront, Implemented new workflow processes and reporting for creative and performance marketing
Led adoption of Fusion within Workfront, managing freelance support, timelines and overall strategy
Jan 2020 - Nov 2022
Senior Manager, CREATIVE | NASCAR
Managed a team of 3 designers and a set of internal clients, personally producing over 600 creative projects per year.
NOV 2015 - Jan 2020
Graphic Designer, CREATIVE | International Speedway Corportation (NASCAR)
Developed creative for multiple clients with a focus on print production and event marketing.